Spend more time with your guests.

Give your guests an in-destination value passport to supercharge your rewards programming.

Target Your Ideal Customer

No Upfront Costs

Be an Industry Leader

Don’t be forgotten.

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Value Passports Give More For Less

Become a Destination

By sharing authentic local experiences, your customers come to see you as a guru.

Extend Your Brand Impact

Keep your brand top of mind after you’ve said goodbye. Offering more value extends your great service.

Save Money

You don’t need to make big investments in-destination when you leverage existing local expertise.

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We Understand How To Help Travellers In-Destination

  • 20+ Years Guiding Visitors

    Through programs like City Passports, Attractions Pass, and the new BC Explorers Pass, we’ve sold thousands of value passports.

  • Real Local Expertise

    We work locals, small businesses, and the most trusted experience operators to help visitors get the authentic trips they want.

  • Content Travellers Need

    Our writers have created some of the most popular city guides in Canada. After all, every visitor is looking for the best in culture, too.

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Getting Started is Easy

1. Book a Meeting With Us

We can’t wait to hear more about your guests and business goals.

2. Review Your Offers

We match you with an existing program your guests will love, or create a fully custom program.

3. Start Sharing Passports

Give each and every guest access to your value passport and get ready for some high fives.

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Plans for Every Business

Share existing programs with your guests at reduced rates, tailored to your budget

To really wow your guests, create a fully white-labeled program carefully tailored to your needs.

If you offer in-destination experiences, learn more about listing your business on a value passport program.

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Current Programs

Explore BC

British Columbia is home, so we’re building a unique passport program to promote regional travel. Join our list of restaurants, attractions, hotels and more to start welcoming more BC visitors.

City Passports

The flagship passport program is going digital. Visitors to Vancouver, Victoria, Whistler, Toronto, Montreal, and Quebec City have been using City Passport for 20 years. International travel may be on hold, but locals are ready to explore.

Explore Canada

Explore Canada™ , our national passport program is going digital. Originally created for OTA’s and Tour Operators for many years, now being offered to Canadians. International travel may be on hold, but locals are ready to explore this year.

City Rewards Connects Businesses and Visitors.

For more than 20 years, City Rewards has been creating value passports to help visitors on their travels. Our guides include cultural and travel information alongside exclusive offers to the best a city has to offer. Our programs have run successfully in Canada’s busiest markets including Vancouver, Whistler, Toronto, Montreal, and many more.

In 2021, we started developing a new digital format for our programs. To meet the needs of travellers and operators, our new touchless payment features bring our classic paper guide books into the digital age. We have to admit, it feels good to save a few trees. We can’t wait to show you our new platform and help you connect to new customers and build stronger, more lasting guest relationships.