Start meeting new customers.

Turn your business into a destination for new visitors with passport marketing.

Target Your Ideal Customer

No Upfront Costs

Risk Free Marketing

Traditional advertising isn’t working.

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Get More Qualified Customers with Passport Marketing

Become a Destination

With the right offers, your products become irresistible, value-packed experiences.

Reach Excited Customers

Passport holders are actively searching for something new to experience. It’s the perfect time to meet your brand.

Save Money

With no up-front costs, you only pay when real customers make real purchases.

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We Understand How To Help Travellers In-Destination

  • 20+ Years Guiding Visitors

    Through programs like City Passports, Attractions Pass, and the new BC Explorers Pass, we’ve sold thousands of value passports.

  • Real Local Expertise

    Impressions and clicks aren’t turning into real customers.

  • Content Travellers Need

    Our writers have created some of the most popular city guides in Canada. After all, every visitor is looking for the best in culture, too.

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Getting Started is Easy

1. Book a Meeting With Us

We can’t wait to hear more about your guests and business goals.

2. Setup Your Offers

Together, we’ll come up with the right offers to get new customers excited to visit you.

3. Get Paid

We’ll deposit your sales directly into you bank account.

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There are no upfront costs to creating offers in City Rewards. We work with you to set a fair commission on sales made through our program apps.

We also team up with DMO’s, major travel brands, and other service providers to create customized programs. Click here to learn more.

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Current Programs

Explore BC

British Columbia is home, so we’re building a unique passport program to promote regional travel. Join our list of restaurants, attractions, hotels and more to start welcoming more BC visitors.

City Passports

The flagship passport program is going digital. Visitors to Vancouver, Victoria, Whistler, Toronto, Montreal, and Quebec City have been using City Passport for 20 years. International travel may be on hold, but locals are ready to explore.

Explore Canada

Explore Canada™ , our national passport program is going digital. Originally created for OTA’s and Tour Operators for many years, now being offered to Canadians. International travel may be on hold, but locals are ready to explore this year.

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City Rewards Connects Businesses and Visitors.

For more than 20 years, City Rewards has been creating value passports to help visitors on their travels. Our guides include cultural and travel information alongside exclusive offers to the best a city has to offer. Our programs have run successfully in Canada’s busiest markets including Vancouver, Whistler, Toronto, Montreal, and many more.

In 2021, we started developing a new digital format for our programs. To meet the needs of travellers and operators, our new touchless payment features bring our classic paper guide books into the digital age. We have to admit, it feels good to save a few trees. We can’t wait to show you our new platform and help you connect to new customers and build stronger, more lasting guest relationships.